Fabio Luis Rezler
EXPERIENCES AT FURNITURE SEGMENT
The experience in this segment took place in two very different stages, approximately 8 years before 2011 and 2 years after 2016. In the first phase, the experience was in the Office Furniture segment, manufacturing executive, directive and operational armchairs, workstations, auditoriums and partitions. The commercial focus in this sector was large chain stores (SCA, TODESCHINI, DELLANO, FLORENSE, RESEVILLA, ETNA, TOK STOK. This focus required constant travel to all the capitals and largest cities in the country, including business in the United States.
This segment provokes in the manager a need for constant alertness in order to keep up to date with trends in design, finishes, costs and decoration trends in work environments. In addition, the company also sought constant cost reduction to become competitive with foreign markets.
The company suffered a hard economic blow with the economic crisis of 2008. Since it is a product with high added value and focused on corporate customers, right at the beginning of the crisis we noticed that customers suspended any and all investment in renovations to their offices, stagnating The sales.
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Already in the second stage of passing through the furniture segment, I started a new journey in the residential niche. I developed three manufacturing projects with alternative and ecologically correct raw materials, thus eliminating the use of natural wood and solvent-based paints that generate environmental liabilities. This business was sold in April 2019.
